01 / STRATEGY
Brand strategy & positioning
Audience, category, proposition, product story and packaging direction designed to stand apart.
Drink Tank · Beverage Innovators
We turn beverage ideas into commercially successful brands.
From concept and formulation to manufacturing, brand development and market execution. Practical beverage expertise, built around commercial outcomes.
Our expertise
Everything a beverage brand needs to get to market.
We work alongside founders and operators at the decisions that matter most — bringing together product, brand, supply and commercial execution.
02 / PRODUCT
Beverage development
Concept refinement, formulation pathways, flavour direction and product specifications.
03 / OPERATIONS
Manufacturing & supply
Co-manufacturing pathways, ingredient sourcing, packaging and production readiness.
04 / COMMERCIAL
Pricing & margin architecture
Cost models, channel economics, wholesale pricing and commercially sustainable margins.
05 / LAUNCH
Distribution & go-to-market
Channel strategy, retail and distributor approaches, sales readiness and launch planning.
06 / GROWTH
International market entry
Market prioritisation, route-to-market considerations and practical export planning.
Our approach
From first idea to the first customer — and beyond.
We connect the creative decisions with the commercial realities, so every stage supports a viable product and a credible launch.
01
Define
Clarify the opportunity, customer, proposition and economics.
02
Develop
Shape the formulation, brand, packaging and production plan.
03
Commercialise
Validate pricing, margins, supply and channel readiness.
04
Launch & grow
Build a practical route to market and support execution.
Why Drink Tank
Commercial thinking, not just creative ideas.
Drink Tank operates where beverage innovation meets the realities of production, pricing and distribution. Our role is to help make good ideas viable businesses.
Our experience spans New Zealand, Australia, the USA, Asia and Pacific Island markets.
Founder and operator perspective
Practical decisions grounded in what it takes to build and sell a product.
End-to-end thinking
Brand, product, manufacturing and route to market considered together.
Commercial discipline
Pricing, margins and repeatable sales matter as much as the idea.
Flexible involvement
Focused strategic advice or hands-on support through key development stages.
Selected work · Case study
Vinaka — two beverage categories, one commercial approach.
A selected example of Drink Tank's work across beverage concept, product direction, pricing and route-to-market planning.
- Alcoholic: Coconut vodka and sparkling coconut-water vodka RTDs.
- Non-alcoholic: Six-flavour sparkling coconut water range.
- Commercial focus: Product positioning, margin architecture, manufacturing considerations and channel strategy.
The emphasis is on the decisions behind the products — not a second Vinaka storefront.
Visit Vinaka ↗
Start a conversation
Let's build something that sells.
Based in Auckland, New Zealand · info@drinktank.co.nz